Business Strategy As A Process (A Guild For Business Mindset)
The question of what a strategy is seems to be the crux of the matter when ruminating on what business strategy entails. The answer to the above sentence however may end up being complicated than foreseen. This is because we have heard of people mention the word strategy in different parlances. For example, people talk […] Read More
Understanding Entrepreneural Marketing In Small Businesses
Overtime, Marketing and more specifically, market orientation has been regarded as being a great influence to business performance and the actual sense of it for understanding Entrepreneural Marketing In Small Businesses Given the importance of small business to the economy, there has been a much greater level of activity in relation to marketing in SMEs […] Read More
The Concept Of Integrated Marketing Communication Every Business Oriented Mindset Must Note
Concept of integrated marketing communication (IMC) tends to be one of the most challenging and controversial areas of the marketing business, because it is a concept that ensued from a narrow view of elaborating communication mix and coordinating communication tools to a complex strategic process. Although not fully part of the marketing mix, but a […] Read More
Methods And Criteria For Measuring Business Performance
The Idea of business performance is seen as the evaluation of all the efforts put in to realize the business goals, which usually comes handy with the question of which method and Criteria for Measuring Business Performance are to consider and which criteria to utilize first for the measurement and evaluation of business performance comes […] Read More
