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Business Strategy As A Process (A Guild For Business Mindset)

Business Strategy As A Process (A Guild For Business Mindset)

The question of what a strategy is seems to be the crux of the matter when ruminating on what business strategy entails. The answer to the above sentence however may end up being complicated than foreseen. This is because we have heard of people mention the word strategy in different parlances. For example, people talk […] Read More

Understanding Entrepreneural Marketing In Small Businesses

Understanding Entrepreneural Marketing In Small Businesses

Overtime, Marketing and more specifically, market orientation has been regarded as being a great influence to business performance and the actual sense of it for understanding Entrepreneural Marketing In Small Businesses  Given the importance of small business to the economy, there has been a much greater level of activity in relation to marketing in SMEs […] Read More

The Concept Of Integrated Marketing Communication Every Business Oriented Mindset Must Note

The Concept Of Integrated Marketing Communication Every Business Oriented Mindset Must Note

Concept of integrated marketing communication (IMC) tends to be one of the most challenging and controversial areas of the marketing business, because it is a concept that ensued from a narrow view of elaborating communication mix and coordinating communication tools to a complex strategic process. Although not fully part of the marketing mix, but a […] Read More

Methods And Criteria For Measuring Business Performance

Methods And Criteria For Measuring Business Performance

The Idea of business performance is seen as the evaluation of all the efforts put in to realize the business goals, which usually comes handy with the question of which method and  Criteria for Measuring Business Performance are to consider and which criteria to utilize first for the measurement and evaluation of business performance comes […] Read More

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